Direct-to-consumer private care model Bella Vita Natural has raised$10 million from Ananta Capital, a personal fairness platform backed by the Mumbai-based Taparia household of Famy Care Group. Bella Vita Natural, a model owned by Idam Pure Wellness Personal Restricted, manufactures and sells pure skincare, haircare, and wellness merchandise focussing on private care options for all buyer wants.
Bella Vita Natural has a portfolio of face care, physique care and hair care merchandise. The agency mentioned it has run profitably since inception and plans to take action whereas pushing the pedal on development with this fund-raise.
“We’ve been lucky to see our prospects love our merchandise proper since our launch in late 2018, and in the present day we’re elated to see our buyers putting their confidence in our younger model,” mentioned Bella Vita Natural founder Aakash Anand. “This funding will additional assist us scale our model and product choices and proceed to be a supply of pleasure for our prospects.”
Began in 2018 by Aakash Anand, the concept of beginning the net direct-to-consumer model got here when he noticed his mother-sister duo (Anju Anand and Aashima Anand) get super buyer love for his or her salon chain which used home-made pure and ayurvedic pores and skin and sweetness merchandise.
Initially, launched with 4 merchandise within the face care vary, Bella Vita Natural has now over 55 merchandise in complete together with a spread of fragrances and important oils.
“In our analysis on the D2C private care house we checked out numerous corporations, however Aakash and Bella Vita Natural really stood out,” mentioned Sanjeev Taparia and Ashutosh Taparia, a part of the Taparia household and Sponsors of Ananta Capital. “Our core focus at Ananta is to construct deep and long-term partnerships with the founders of corporations we again. We don’t function as standard non-public fairness funds however extra as working companions.”
Bella Vita Natural is on the observe to turning into the quickest D2C Indian skincare model to cross Rs 100 crore in annualized income run fee inside a file time of three years of existence within the enterprise. Aside from its App and web site, the model sells on Amazon, Nykaa, Flipkart, Purplle, and quite a few marketplaces.
“We at Ananta have a singular deal with investing in passionate founders who’re attempting to construct massive enterprises with a pointy deal with unit economics,” mentioned Lovkesh Kapoor, managing accomplice of Ananta Capital. “Aakash (Anand) and Bella Vita Natural tick all of the bins for us.”