At present, most firms use Fb Pixel for monitoring customers visiting their web sites. It’s put in straight on the web site or not directly through the Google Tag Supervisor. Each time a consumer visits the web site, the pixel fires on the browser stage. Because the consumer spends time on the web site, his/her actions are tracked by the pixel and despatched by the browser to Fb. The consumer’s actions are then displayed by Fb on Advertisements Supervisor.
Nevertheless, utilizing Fb Pixel on the browser stage has its flaws whereby it might get blocked by privateness management instruments reminiscent of advert blockers which ends up in knowledge loss. Fb Conversions API solves this situation because it strikes consumer conversion monitoring to the server-side from the browser or client-side.
What’s Fb Conversions API?
Fb Conversions API is a device that can be utilized by advertisers to keep up knowledge privateness after they ship a personalised advert expertise to their customers. It was beforehand often called the Fb Server-Aspect API.
It really works within the following method:
Fb assigns and sends a novel ID to the server when a consumer lands on an organization’s web site by clicking on a Fb Advert. By the distinctive consumer ID, the server tracks the consumer’s conduct and conversions on the web site such because the web page views, purchases, lead submissions, and many others. The server then sends messages again to Fb relating to the actions carried out by the consumer ID.
Advantages of Fb Conversions API
Information Accuracy – As the information sharing is finished through the server as an alternative of the browser, it’s extra correct. When knowledge is shared by the browser as within the case of Fb Pixel, there are possibilities of it getting misplaced as a consequence of an advert blocker or a browser crash.
Information Management – The Conversions API offers advertisers the power to manage what knowledge they will share and after they can share it. It’s fairly superior to Pixel because the latter offers restricted knowledge management and shares occasions in real-time.
Higher Insights – The API tracks extra consumer conversions and knowledge than Fb Pixel which provides higher insights into the efficiency of Fb campaigns. This in flip will allow advertisers to successfully optimize their budgeting and bidding for his or her audiences.
Quicker Web page Hundreds – Because the Fb Conversions API makes use of server-side monitoring, the server handles all of the monitoring duties leaving the browser free. The browser isn’t required to load monitoring scripts and this helps in sooner web site web page masses and prevents monitoring errors which might be normally seen through browser-side monitoring.
Lemnisk and Fb Conversions API
Lemnisk Buyer Information Platform presents entrepreneurs a single platform to:
- acquire and handle all of your advertising and marketing knowledge across- internet, app, knowledge warehouse, CRM, name heart, transactions techniques, and many others.
- provide real-time and personalised experiences throughout advertising and marketing channels to customers.
Lemnisk is pre-integrated with Fb Conversions API, so you possibly can straight ship occasions from the CDP to Fb through the Conversions API. When you’d like to grasp how Lemnisk CDP + Fb Conversions API can create worth for your enterprise, speak to your account supervisor right this moment. Or write to us at advertising and firstname.lastname@example.org.
By Bijoy Okay.B | Advertising Supervisor at Lemnisk