TVS Motor Firm on Tuesday appointed Timothy Prentice, a globally famend motorbike designer, as its vice-president for design. Prentice brings with him an expertise of 35 years in motorbike designing, mission administration and product improvement. His appointment was anticipated, TVS stated, to spice up its skill to remain forward of speedy modifications in design tendencies and keep its aggressive edge in future know-how.
Prentice specialised in superior design planning, and his expertise in designing high-performance electrical automobiles (EV) would take the corporate’s EV line-up design to the subsequent stage, TVS stated.
TVS Motor Firm Director and Chief Government Ok N Radhakrishnan stated: “We’re delighted to have Timothy Prentice becoming a member of us to supervise design options for future mobility. Tim has all the time crafted trendy and provoking designs throughout his profession as a designer and a frontrunner of world groups. He has been a thought chief within the areas of electrical motorcycling and future mobility options. I’m assured that Tim will drastically improve our skill to carry our design philosophy to the subsequent era of automobiles. His huge expertise will advance TVS’ long-standing design focus to fulfill the quickly altering wants of our esteemed prospects on this dynamic new period.”
By his design studio ‘Motonium Design Inc’, Prentice has labored on design, mission administration and inventive path for shoppers like Mission Motors, Triumph Bikes, Polaris, Windecker Plane, BMW Motorrad, Aprilia, Honda R&D, Disney Studios and Yamaha. He’s credited with designing the enduring bikes like Triumph Thunderbird (2009) and Triumph Velocity Triple (2011). The Mission Motor’s Mission R (2010) electrical motorbike additionally gained him and his agency accolades, together with the distinguished Purple Dot and Core 77 Industrial Design Awards. Prentice’s involvement within the mission resulted within the Mission R being hailed as a shocking electrical race bike with a design that imbibes the racing ethos of Mission Motors.
Prentice started his profession with Honda R&D, Raymond, the place he was accountable for idea design improvement of bikes, ATVs and PWCs. He holds a Bachelors of Science diploma in Industrial Know-how from California State College. He additionally graduated with distinction, prime of the category, in Artwork Middle Faculty of Design, Pasadena, California, the place he was awarded the primary “William Mitchell” scholarship for ‘Excellent Promise in Transportation Design’.